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VibeMetrix: More buzz, More traffic, More sales
VibeMetrix.com is a blog relationship management application used by PR firms, SEO's and in-house marketing people. It makes it easy to identify influential bloggers who are writing about your product and your competitor's products, and engage them through comments on their blogs. The major benefit of a blog marketing campaign is an increased level of qualified traffic to your website. Commenting on blogs looks like a simple process, but just leaving a one-time comment with a link back to your own site is not very effective. Bloggers want marketers to be aware of their specific interests and to maintain a long-term relationship. The worst thing you can do when dealing with bloggers is failing to know about past contacts by others in your company. VibeMetrix.com is built on a database system that automatically tracks all of your interactions with each blogger, so you can review past exchanges before commenting again.
Tags: socialmedia monitoring tool management reputation pr tools marketing social blog branding
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Onderzoek Atlassolutions: How Much Are You Paying for Your Customers’ Navigationa l Behavior?
Looking at the data, we notice that nearly half (48.3%) of clicks were from users who had been to the advertiser’s site before. Well over half (59.6%) of clicks also came from branded key phrases. Only 29 percent of clicks were attributed to nonbranded first visits. This relatively small segment is often how search marketing is characterized— as a means of attracting and acquiring new customers.
Tags: onderzoek branding 2007 cpc navigatie informatie zoekers
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SEM helpt eigen brandingwaarde te verhogen maar vernietigd ook die van de afwezige concullega
Dit artikel refereert aan het onderzoek wat ik ook behandel in het boek. Aanwezigheid in de betaalde resultaten zou niet alleen de eigen merkwaarde versterken, maar vooral die van de niet aanwezige concurrent verpulveren.
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These Brands Build Community
Interessant artikel over building brands without advertising
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WhitePaper 2006 Search Engine User Behavior (PDF)
onderzoek naar gedrag van gebruikers zoekmachines 2002 tot 2006. O.a welke aandelen klikt op resutlaat eerste bladzijde en invloed positie op merkbeleving
Tags: onderzoek iprospect 2006 positie ranking branding merkbeleving SEO zoekmachine-optimalisatie optimalisatie