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Invalid Clicks and online advertsiien -onderoek doubleclick
The term “click fraud” has gained widespread attention in the media and throughout our industry over the past two years. Ad servers and networks do indeed have to protect their customers against not only malicious clicks, but also largely inadvertent invalid clicks arising from robots and spiders in the ad environment that do not obey standard Web server rules and robots.txt files. This paper outlines the state of invalid clicks in our industry, what DoubleClick is doing to combat invalid clicks, and how to assess the ROI of your click-based online advertising, and in particular search campaigns, for existence and levels of invalid clicking.
Tags: onderzoek 2007 doubleclick clickfraude