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• Invalid Clicks and online advertsiien -onderoek doubleclick

  The term “click fraud” has gained widespread attention in the media and throughout our industry over the past two years. Ad servers and networks do indeed have to protect their customers against not only malicious clicks, but also largely inadvertent invalid clicks arising from robots and spiders in the ad environment that do not obey standard Web server rules and robots.txt files. This paper outlines the state of invalid clicks in our industry, what DoubleClick is doing to combat invalid clicks, and how to assess the ROI of your click-based online advertising, and in particular search campaigns, for existence and levels of invalid clicking.

  Tags: onderzoek 2007 doubleclick clickfraude

• Doubleclcik search trends 2006

  Onderzoek naar trends 2006 cost per click (cpc) en cost per keyword (CPK) , return on investment (ROI) an groei in verkoop binnne het netwerk van DoubleClick

  Tags: 2006 doubleclick onderzoek trends roi cpc cpk

• Doubleclick search trend rapport Q4 2005

  Onderzoek naar trends 2005 cost per click (cpc) en cost per keyword (CPK) , return on investment (ROI) an groei in verkoop binnne het netwerk van DoubleClick

  Tags: doubleclick 2005 trends onderzoek cpc cpk roi

• DoubleclickPerformics50_Q1_2007 Search trend report

  Onderzoek naar trends 2007 cost per click (cpc) en cost per keyword (CPK) , return on investment (ROI) an groei in verkoop binnne het netwerk van DoubleClick

  Tags: doubleclick cpc onderzoek 2007 trends kpk roi

• Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth

  Hoe online adverteren buzz via mond op mond reclame bevorderd.

  Tags: doubleclick onderzoek word_of_mouth buzz mond_op_mond_reclame 2006