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VibeMetrix: More buzz, More traffic, More sales
VibeMetrix.com is a blog relationship management application used by PR firms, SEO's and in-house marketing people. It makes it easy to identify influential bloggers who are writing about your product and your competitor's products, and engage them through comments on their blogs. The major benefit of a blog marketing campaign is an increased level of qualified traffic to your website. Commenting on blogs looks like a simple process, but just leaving a one-time comment with a link back to your own site is not very effective. Bloggers want marketers to be aware of their specific interests and to maintain a long-term relationship. The worst thing you can do when dealing with bloggers is failing to know about past contacts by others in your company. VibeMetrix.com is built on a database system that automatically tracks all of your interactions with each blogger, so you can review past exchanges before commenting again.
Tags: socialmedia monitoring tool management reputation pr tools marketing social blog branding