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SEOmoz | Via Enquisite: PPC Agencies Make 45X What SEOs Do for the Same Value
Blogpost over search analytics data van Enquisite. # For every 1 click on a paid search result, the organic results generate 8.5 clicks (this is on a keyword parity basis, not counting those search results that have no paid ads) # Based on action/conversion tracking, paid search clicks convert, on average, at 1.5X the rate of organic clicks (no surprise, since that ad text and landing page is custom optimized by the advertiser) # From the numbers above, we can see that the opportunity from organic search is 5.66X that of paid search
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