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Onderzoek Atlassolutions: How Much Are You Paying for Your Customers’ Navigationa l Behavior?
Looking at the data, we notice that nearly half (48.3%) of clicks were from users who had been to the advertiser’s site before. Well over half (59.6%) of clicks also came from branded key phrases. Only 29 percent of clicks were attributed to nonbranded first visits. This relatively small segment is often how search marketing is characterized— as a means of attracting and acquiring new customers.
Tags: onderzoek branding 2007 cpc navigatie informatie zoekers